Augmented Reality and Virtual Reality Market Size, Revenue Share, Major Players, Growth Analysis, and Forecast, 2021–2032

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The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

The latest and updated research report on the Global Augmented Reality and Virtual Reality Market covers a comprehensive overview of the Augmented Reality and Virtual Reality market, future economic condition, competitive landscape mapping, supply and demand trends, and production and consumption analysis. The report also covers the influence of the COVID-19 pandemic on the Augmented Reality and Virtual Reality market. The pandemic has dynamically affected all aspects of life on a global scale along with drastic changes in the economy and market conditions. The report covers the currently fluctuating market scenario along with present and future assessment of the COVID-19 impact. The report encompasses the historical data, company overview, financial standing, and necessary information about the new and key players of the market.

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Competitive Outlook: The leading companies operating in the Augmented Reality and Virtual Reality market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.

Top Companies Operating in the Augmented Reality and Virtual Reality Market and Profiled in the Report are:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

Objectives of the Report:

Study of the global Augmented Reality and Virtual Reality market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)

Industrial structure analysis of the Augmented Reality and Virtual Reality market by identification of various sub-segments

Extensive analysis of key market players along with their SWOT analysis

Competitive landscape benchmarking

Analysis of Augmented Reality and Virtual Reality market based on growth trends, futuristic outlook, and contribution to the total growth of the market

Analysis of drivers, constraints, opportunities, challenges, and risks in the global Augmented Reality and Virtual Reality market

Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances

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Segments Covered in this report are:

 

• Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Type
    1. Hardware
    2. Software
    3. Services
  • Virtual Reality Type
    1. Hardware
    2. Software
    3. Services

• Device Type Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Head-Up Displays (HUDs)
  • Virtual Reality Device Type
    1. Head-Mounted Displays (HMDs)
    2. Gesture Control Device
    3. Projector and Display Wall

• Technology Outlook (Revenue, USD Billion; 2018–2028)

  • Augmented Reality Technology
    1. Marker
    2. Markerless
  • Virtual Reality Technology
    1. Non-Immersive
    2. Semi-Immersive
    3. Fully Immersive

Regional Segmentation:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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